Adam took up the post of Vice Chancellor of the University of Birmingham in January 2022. Immediately before that, Adam was Vice-Chancellor at the University of Sussex. Prior to this, however, Adam served in other roles at the University of Birmingham, namely Pro-Vice-Chancellor (Research and Knowledge Transfer) and then Provost. Adam has also worked in leadership roles at the University of Bristol and Royal Holloway, University of London.
Adam led a government review that sought to reduce research bureaucracy in government and the wider sector. He is on the Board of Universities UK and the Universities and Colleges Employers Association (UCEA) and has served on a wide range of public bodies and charity boards.